My journey in design began before my formal career.

Even in my adolescence, I came into contact with tools like Photoshop and Illustrator, which naturally evolved into my first freelance jobs as a designer.

Since then, I have worked in various positions, such as freelancer, graphic designer, and art director.

This journey gave me something I consider essential: practical end-to-end insight.

Digital design

Curiosity

Strategy

Context

Execution

Communication

Web

Criterion

Marketing

Clarity

UI

Crescimento

Motion

Decision

Funnel

Evolution

Metrics

Impact

Performance

Systemic thinking

Senior Graphic Designer

2L Digital Hub

2025 -

Graphic Designer

OP7 Franchising

2024 - 2025

Graphic Designer & Final Art Assistant

SKS Group

2022 - 2024

My main differentiator has always been curiosity. I never knew how to do something and stopped there. I have always sought to understand tools and contexts. Over time, this curiosity has changed from being merely technical to being strategic.

In recent years, my focus has increasingly been on the strategic and performance aspects, aiming to operate in environments where design is connected to clear objectives, data, and strategic decisions.

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